When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. It is a path through which people who are interested in what your business has to offer will follow in order to convert into customers. You can only make more sales if you have a good sales funnel that goes a long way into converting visitors into buyers. On the other hand, a poor sales funnel wouldn’t convert visitors into customers. This is why every business owner needs to master sales funnels before implementing any strategy of converting visitors to customers.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. Instead of leading people to a sales page, you will instead lead them to a squeeze page. The squeeze page acts as the first step of your funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
The most integral part of a sales funnel on a website is creating a mode in which they will leave their contact information -in most cases an opt-in form. This form is responsible for prompting customers to provide more information about themselves and convert into regular customers. To attract more people, make sure to provide them with freebies in exchange for their contact information. For example, if you are selling cooking equipment, you can provide recipe booklets. You need to make sure that you are providing a freebie that is related to the kind of products you are selling.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. This is only possible if you give a good gift in the first place. Any low-quality gift will definitely turn them off. It is also important to keep emails short, relevant, and less frequent. Your customers get many emails on a daily basis so you wouldn’t want to bother them or they will mark your email as spam.
Once in the funnel, your visitors don’t have to buy your products instantly. The only thing you need to know is how to provide them with relevant material that they will definitely love. Any future free products should be followed by complementary products available in your shop. This is the best way to improve your conversion percentage.
Don’t worry if your clients say no to an offer. Since they have joined your communication channel, they will be there to stay. Simply send them offers every once in a while, and you will get a decent number of conversions. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.